Product Design Leader · Founder
I work with founders, executives and product teams when direction is still taking shape, helping define priorities, align people and turn complex business questions into products that can move forward.
Selected Work
I've worked across product, business and digital design, founding Ignia Gallery and contributing to products and transformation initiatives at Bezeroo, Leroy Merlin, Zertiban, Auren, CoverWallet and PRISA, as well as collaborating with organisations including IKEA, Inditex, Santander, EY and Madrid City Council. The projects below best reflect how I approach direction, alignment and product decisions.
Ignia began with a question: why did sculpture still have no digital environment designed around the medium itself? I defined the proposition, business model and product direction, taking the platform from an early idea to an active beta for artists, collectors and galleries.
Bezeroo is a configurable platform for organisations responsible for managing regulated waste. Its shared product model connects declarations, documentation, billing, operations, logistics and compliance, and extends into a transport app for waste collection, DIs, evidence and delivery. I led product design across manager platform and transport app, working with multiple professional profiles including waste managers, transporters and treatment plants.
Buying a kitchen is a high consideration journey that combines inspiration, planning, measurement, specialist advice, design, budgeting and purchase across digital and physical channels. I led research and experience definition across that service, translating customer evidence and operational knowledge into a shared journey, experience principles and prioritised product opportunities.
Electronic signatures, identity verification and regulated processes created a product experience where clarity and trust were inseparable. I helped simplify the core journeys and established a scalable design system that gave the product greater consistency.
At CoverWallet, I worked where design and frontend development met, collaborating closely with Product and Engineering as the insurtech platform expanded internationally. The experience shaped my understanding of how product quality, technical decisions and cross-functional collaboration work together at scale.
How I lead
Good teams move faster when the problem and priorities are clear.
A shared direction shapes the product as much as any interface.
The goal is not to hold every answer, but to help teams make better choices together.
Experience
Founder
Ignia Gallery
Product Design Manager
Bezeroo
Lead UX Consultant
Leroy Merlin
Senior Product Designer
Zertiban
Senior Product Designer
Auren · IO Digital
Product Designer & Frontend Developer
CoverWallet
UI Designer & Frontend Developer
PRISA Radio
Contact
I'm currently open to Head and Director level Product Design roles, and to conversations with teams working through complex product decisions.